Based on the successful TV show, this sales course uses clips to showcase examples of success - and failure - featured in the programme..

In business, you're constantly selling, pitching and presenting.

Whether you're addressing a large audience, meeting a prospective customer or discussing ideas with a colleague, you're promoting your business, your product and yourself.

Having the right sales skills will drive more money into your business.

This sales course is ideal for anyone who want win more sales. If you are involved in selling, pitching or presenting in a small or medium-sized business in any sector then this sales course will help you.

In particular this sales course is popular with sales representatives, business developers, managers, team leaders, and business owners to give a systemised method to developing and fine tuning their own sales channels.

There are no formal entry requirements for the course, though some experience of selling, pitching or presenting would allow you to build on your existing skills and knowledge

Engineer More Profit than You Can Imagine Through Your Sales Team

The best thing about this sales course is that after training, your sales team will no longer leave money on the table.

By harvesting their talent, your sales team will close more deals than ever.

When you have completed this course, you will understand how to:

• define your sales goals, and plan and prioritise sales activity

• understand customer needs, so you can target pitches and presentations appropriately

• adapt your communication style to suit different people and situations

• know when to 'close' and when to negotiate

• use account management skills to retain customers

Sale Course features

The course comes on a DVD-ROM. The way the course is structured means you can work at a pace to suit you, getting an overview in some areas, or going deeper when you want to learn more.

Key concepts are presented through

1. text, audio and video tutorial using clips from the TV show to illustrate the use of key selling, pitching and presenting skills, as well as pitfalls that should be avoided
2. can try a number of interactive 'business challenges', presented by Alan Sugar's senior aide on the TV show, Nick Hewer, to apply what you've learned and check your progress.

The course also includes a number of printable resources including a course summary, recommended reading, a quiz and pointers to develop your skills.

Please note: This DVD-ROM contains footage from the TV programme and therefore may include language that some people may find offensive.