This Marketing course provides you with a simple introduction to the concepts and principles of marketing to make a profit.

This course gives you a basic understanding of the theories of marketing and how to analyse and implement marketing strategies to help you become more customer focussed.

Who is the Marketing course for?

Marketing is for people who are likely to become line managers.

The course is also suitable for those who are already in post, but have had little or no formal training and limited work experience.

There are no formal entry requirements and the easy to follow, step-by-step format of this course means you can work at your own pace in your own time, making it ideal if you are new to marketing.

What will you get from this Marketing course?

Think like a Marketing expert.

When you have completed this course, you will be able to:

• describe what marketing is, and understand the importance of the four key elements: product, price, place and promotion
• explain how to find out more about customers and organise them into meaningful groups
• understand how to analyse your business using SWOT analysis (Strengths, Weaknesses, Opportunities and Threats)
• develop an effective marketing strategy
• promote your business.

Learn Marketing in Just 3 Hours Using our 5 Part Easy Learning System

Marketing gives you a theoretical introduction to marketing, its concepts and its principles.

1. The course uses a simple case study, and basic exercises such as multiple choice and true or false questions.
2. After each exercise you'll be given feedback on how you've done.
3. An audio soundtrack delivers most of the content, with simple graphics and on-screen text summarising the key points.
4. You can print a transcript of each screen’s audio component for future reference.
5. The course also includes a glossary of business terms, an alphabetical list of business “thought leaders”, and a resources section featuring links to useful online business resources.