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Marketing - Unleashing the Potential of Your Business gives you an introduction to marketing and the importance of developing a customer focussed approach.

The course gives you a basic overview of marketing concepts and principles, which will introduce you to the skills you need to develop, deliver and promote the right product at the right price and the right time to make more profit than you are making right now.

Who is the course for?

Marketing - Unleashing the Potential of Your Business is a suitable starting point for people who are likely to become first-time managers, and those who are already managers but have little or no knowledge of the subject area.

It is also useful for anyone starting their own business.

The easy to follow, step-by-step format of this course means you can work at your own pace.

This course is appropriate to any business sector, there are no formal entry requirements and employees do not require any prior experience.

This Course is Like Having Your Own Marketing Consultant

This course is like having your very own Marketing Consultant standing over your shoulder giving you the knowledge to create and implement an outline marketing plan.

When you have completed this course, you will be able to:

• understand the importance of developing and maintaining a customer focus
• understand the four main elements of marketing: product, promotion, place and price.

4 Part Easy Learning System

Marketing: Unleashing the Potential of Your Business employs our 4 Part Learning System for faster learning. The course uses...

1.  video tutorials created with on-screen text, optional voiceover and simple graphics to illustrate the basic concepts and aid in faster learning.Its like your own personal trainer
2. As you work through the course you’ll be presented with simple activities to reinforce your learning.
3. Each module has a checklist summarising the key learning points that you must include in any marketing plan.
4. Tutorials can be downloaded and printed. At the end of each module, a multiple choice test will check your knowledge and solidify your understanding.

You can take this test as many times as you want.