This course gives you practical guidelines to help you explore the profitable world of e-marketing.

The course aim to explain important e-marketing issues rather than turn you into an e-marketing expert.

Everything You Know About e-Marketing is Wrong

Take out all your misconceptions on e-marketing now and make your decisions based on real hard facts.

When you have completed this course you will be able to:

• understand how to expand your business opportunities through e-marketing
• create an e-marketing plan that describes your objectives, target audience, marketing mix, budget, action plan and how you will measure your success
• recall common misconceptions about e-marketing, for example that it is expensive
• know how email, banner advertising, search engine advertising and e-sales promotions work
• work with external online agencies to improve your e-marketing initiatives
• understand how using e-marketing can achieve your business goals.

FREE Audio Interviews with e-Marketing Experts

We've interviewed some e-Marketing experts who will reveal to you via an audio interview the crucial techniques they've employed to help their clients thrive on the web.

The way the course is structured means you are in control at all times.

Simple graphics, examples and diagrams are used to explain or reinforce new ideas.

Throughout the course occasional questions ask you to put what you have just learned into practice.

In addition there are links to useful resource websites such as Business Link and the Interactive Media in Retail Group.

Free Bonus e-Marketing Tools

There are six downloadable PDF documents including useful checklists, an e-marketing plan template and course notes.