In sales, purchasing, or between managers and employees, becoming a master at negotiation will make a real difference to the performance of your business.

The Apprentice - Negotiating to Win - negotiation training course has helped thousands of business owners and employees develop the skills they need to negotiate effectively in all aspects of business.

This training is based on the successful TV show The Apprentice. The course uses TV clips to showcase examples of success - and failure - featured in the programme.

Who is this negotiation training course for?

The course is ideal for anyone involved in negotiations with customers, suppliers or staff in a small or medium-sized business in any sector.

It is particularly appropriate for managers, sales representatives, business development managers, team leaders, or business owners.

There are no formal entry requirements for the course, though some experience of negotiation would allow you to build on your existing skills and knowledge.

What will you get from Negotiation Training?

The Apprentice course will help you understand the importance of:

• getting your proposal right - offering what you want and the other party needs
• communicating effectively
• steering the bargaining process by staying focused and adapting your style when necessary
• committing only when you are happy with every detail, and being prepared to walk away if necessary
• moving forward by assessing your performance honestly, identifying what you need to learn, and planning what you will do differently next time.

Real Life Case Studies - Real Life Negotiation Skills

The course comes on a DVD-ROM. The way the course is structured means you can work at a pace to suit you, getting an overview in some areas, or going deeper when you want to learn more.

• Key concepts are presented through text, audio and video delivering expert tutorial
• Clips from the TV show illustrate the use of key negotiation skills, as well as pitfalls that should be avoided.
• You can try a number of interactive 'business challenges', presented by Alan Sugar's senior aide on the TV show, Nick Hewer, to apply what you've learned and check your progress.
• The course also includes a number of printable resources including a course summary, recommended reading, a quiz and pointers to develop your skills.
• Please note: This DVD-ROM contains footage from the TV programme and therefore may include language that some people may find offensive.